C R E A D M

Centre for Research and Enterprise in Art, Design and Media

‘S’ Book 4|: Interviews with Magazine Designers

Edited and art directed book

Art Books International 2007

ISBN: 978 187 4044 642

Nick Long S Book 4

'S' Book 4 contains eighteen primary source interviews with designers and art directors at the vanguard of creative magazine publishing. Each new title creates a potential platform to launch a new graphic language and find a new way of communicating with an audience. It is therefore no coincidence that the reputations of many of the designers in this book are inextricably linked to the titles they have developed. The magazine designers interviewed were; Tony Chambers (art director Wallpaper, UK), Masoud Golsorkhi (editor, art director Tank), Hans Dieter Reichert (art director Baseline, Iran), Amelia Gregory (editor Amelia's, UK), Peter Keller (art editor Plastic Rhino, UK), Danny Miller (art editor Adrenalin, UK), Yorgo Tiopas (art director Intersection, France), Matt Willy (art director Zembla, UK), Angharad Lewis (editor Graphik, UK), Dennis Ortiz Lopez (typeface designer Rolling Stone, UK), Jop Van Bennekom (art director Fantastic Man, Butt, Holland), Carlos Mustienes (art director Colors, Italy), Alex Isley (art director Spy, USA), Stuart Holmes (art director PPC, UK), Gail Anderson (senior designer Rolling Stone, USA), Andrew Diprose (deputy art director GQ, UK), Eva Brandt (art director Fri Flyt, Norway), Thomas Persson (art director Acne, Italy), Peter Stitson (art director Dazed and Confused, UK). 'S' Book 4 is significant because it brought together a wide range of leading art directors to discuss the creation of unique graphic languages. Of particular note is the coverage given to the rise of the 'independent magazine' published by its designer/founder. Many of these interviews explore this new breed of entrepreneur exemplified by Jop Van Bennekom, Masoud Golsorkhi, Amelia Gregory, and Hans Dieter Reichert. The research for this publication was carried out in collaboration with level 3 graphic design students using interview, data collection and analysis, and editorial methods.

‘S’ Book 3|: Interviews with Typographers

Edited and art directed book

Art Books International 2006

ISBN: 187 40118 93

Nick Long S Book 3

The book's primary research objective was to focus on typography as a tool for changing existing aesthetic sensibilities. Virtually all major new forms of graphic communication are accompanied by a reconfiguration of typography's basic elements. This book investigates some of these 'reconfigurations' by interviewing typographers and educationalists responsible for its most significant changes. Amongst other things it discusses how a centuries old skill set has recently been challenged by a computer screen – yet these interviews confirm that there are no outright winners or losers, just an expansion of the territory we know as typography. Contributors included; Wolfgang Weingart (Switzerland), Alan Fletcher (UK), Eric Spiekermann (Germany), Alan Kitching (UK), April Grieman (USA), David Quay (Holland), Bruno Oldani (Norway), Phil Baines (UK), Katherine McCoy (USA), Richard Kindersley (UK), Ewald Spieker (Holland), Catherine Dixon (UK), Eric Worsoe Ericksen (Norway), Chris Bigg (UK), Rene Knip (Holland), Max Kisman (Holland), Angela Pelzl (Germany), Robbie Mahoney (UK), Henrik Kubel (Denmark), Ken Barber (USA), Alan Dye (UK), Halvor Bodin (Norway). The book contains a rare interview Wolfgang Weingart explains the revitalisation of Swiss typography in the 70s and 80s. Many of the pupils studying on his post graduate course at Basle, went on to gain international recognition as 'promoters' of his ideas on deconstructed typography; April Grieman, who is also interviewed, being a good exemplar. Equally important is Katherine McCoy's interview explaining her 'post-modern' approach to typographic visual research on the ground breaking MA she and her husband founded at Cranbrook. Also noteworthy is one of the last interviews given by Alan Fletcher, founder of the multidisciplinary international design group Pentagram. The research for this publication was carried out in collaboration with level 3 graphic design students using interview, data collection and analysis, and editorial methods. 

The Road

Edited and art directed book and CD

Art Books International 2005

ISBN: 187 40118 42

Nick Long Road book

The Road was developed as a multi-faceted project that looked at a Victorian inner city residential road in Southampton, based on the premise that architecture and the built environment reflect and affect changing life styles. The aim of the book was to help increase awareness of where and how we live now. This was done by enlisting the views of residents, together with those of a team of outsiders whose studies and expertise have enabled them to focus on historical, visual, architectural, human and aural aspects of a rapidly changing society. Using digital technology to 'sample' the responses of the residents and the project team, the book creates a striking series of impressions mirroring the 'bits and pieces' that make up the life of an urban hinterland. The art direction demonstrates the parallels between what is important to the creative mind and to the road's inhabitants - form, shape, space, context, communication, flexibility, and imagination – and juxtaposes the work, lives and homes in ways which illuminate the different perspectives, different voices and different worlds of those that use and reside in the road. The project team comprised the co-editors, together with an oral history unit (Southampton Cultural Services), leading environmental design consultants, a documentary photographer, a poet, a sound engineer, and a historian, in addition to the residents of the road. The Road Books significance lies in the fact that it used interdisciplinary research methods, to gain valuable insights into the lifestyle changes that took place in an inner-city street in the twentieth-century. A large-scale installation version of this book was exhibited in The Millais Gallery at Southampton Solent University, as part of the 2003 'The Road' exhibition. 

‘S’ Book 2|: Interviews with Graphic Designers working in the music industry

Edited and art directed book

Art Books International 2004

ISBN: 187 40446 00

Nick Long S Book 2

Now that entire record collections can be stored on a hand held device, the future for record sleeve designers is at best precarious. And yet record sleeves have become a repository for stylistic and sub cultural propaganda, as well as a channel for the promulgation of trends, fashion and tribal affiliations. The designers interviewed were Storm Thorgersen (graphic work for Pink Floyd, Led Zeppelin), Stefan Sagmeister (Rolling Stones, Lou Reed, Talking Heads), Peter Saville (Suede, Pulp), Malcolm Garrett (Duran Duran, Buzzcocks), Kate Gibb (Chemical Brothers, Suede), Ian Anderson, (Supergrass, Aphex Twin, Autechre), Stanley Donwood (Radiohead), Nat Hunter (Paul Oakenfold, Lemon Jelly), Rob O'Connor (Blur, Rolling Stones), Karl Hyde/Tomato (Underworld), Nick Robertson (Brian Eno, Peter Gabriel), Paula Scher (CBS Records), Fred Deakin (Airside), Chris Bilheimer (REM, Green day, Wheezer), Non Format (Red Snapper, Alex Loyd), Kim Hiorthy (Rune Grammofon, Smalltown Supersound, Norway), Rick Myers (Doves, Lamb), Christopher Murphy (Fault, Angela Lorenz (Kitty-Yo Int, Ritonell, Tigerbeate, Germany), Daniel Eatock (Mobo awards, 4 music), Karlssonwilker (The Vines, Hatler, Kraan, Iceland), Elizabeth Kopf (Vienna Art Orchestra, Sagmente, Austria), Art Chantry (Mono Men, The Rocket). Many of the interviews describe for the first time significant long term working relationships between world-renowned musicians and their visual communication partners. 'S' Book 2 was reviewed in Eye Magazine, The International Review of Graphic Design. Issue 53, Autumn 2004, and was featured in Creative Review, September 2004. The research for this publication was carried out in collaboration with level 3 graphic design students using interview, data collection and analysis, and editorial methods.